This article is the second part of our self learn series. The initial setups in Marketing should be performed after completing the initial setups in Settings and Maintenance. Once the initial setups in Marketing is completed, kindly read Self-Learn Admissions.Marketing is a module available for Sqayy CMS users upon subscription. The marketing module allows user to keep track of prospect status, record prospect information, record follow-up activities, email prospects from the system and more.User would no longer have to keep prospect information in a spreadsheet. Once a prospect information has been recorded into the system, marketing staff is able to register the prospect immediately as a student. Management can also keep track of follow-up activities performed by marketing staff. The system also helps to keep track of agent commissions.

Daily Tasks


Daily tasks refers to processes that must be performed by marketing staff on a daily basis. Take note that the tasks in this article do not necessarily match the SOP of a campus.

As a marketing staff, they are responsible to manage prospect and perform marketing activities. The list of tasks are like so:

Initial Setups Checklist


In Sqayy CMS, a single module such as Marketing is dependent on how other modules were configured. This means that the settings in General, Academic, Admissions and etc are related to how well the marketing module can function. As an integrated system, user needs to perform initial setups that are not in Settings > Marketing before marketing module can be rolled out.

Refer to the table below for the initial setups that must be completed in the correct sequence before user can proceed with using marketing module.

Directory Feature To Do Checkbox
Settings > Academic Faculty
  • Create faculties
Settings > General System Preference
  • All fields are updated
Organization Information
  • All fields are updated
References
  • All items are updated
Phrase
  • All fields are updated
Access Level
  • Add new access level
  • Tick relevant features in the access level
  • Save access level
Staff
  • Add new staff
  • Note that password is IC No/Passport
Settings > Admissions Document Types
  • Add document types
Application Form
  • Hide fields for application form in staff portal (Staff Application)
  • Mandatorize fields for application form in staff portal (Staff Application)
  • Hide fields for online application form (Online Application)
  • Mandatorize fields for online application form (Online Application)
Education Level
  • Add new education level if necessary
  • Update education level if necessary
  • Add subjects to the education level if necessary
Settings > Academic Courses
  • Add courses
Programs
  • Add programs
Document Checklist Revision
  • Mandatorize document types
  • Hide document types
Admissions Intakes
  • Add intakes
Settings > Marketing Marketing Source
  • Add marketing source
Marketing Statuses
  • Add marketing status
Potential Scholarship
  • Add potential scholarship
Information Source
  • Add information source
Agent Positions
  • Add agent position
Prospect Form
  • Mandatorize fields
  • Hide fields
Marketing Agencies
  • Add agencies
Agents
  • Add agents
Materials
  • Add materials (email attachments)

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