Follow-up activities are marketing activities performed by marketing staff of a campus. This will involve contacting prospects regarding their application progress. Marketing staff is expected to persuade prospects to apply for a program offered by the campus. The system allows marketing staff to record follow-up activities into the system.
Before recording follow-up activities, a prospect profile must be created and marketing staff must be assigned to prospects.
How It Works
- Find Marketing on Navigation Bar located on the left side of the screen > Click Prospects
- Click Prospecting
- Click Log
- Click Add New
- In the Log Data field, enter the follow-up details
- In the Status field, select the prospect’s status
- In the Medium field, select the medium of communication
- Click Save
